Same-Center Replacement - Target #2230, Livonia, Michigan

This post will look at retail in Livonia, Wayne County, MI.

 

Target #2230

29451 Plymouth Road, Livonia, MI

Driving distance and time from downtown Detroit: 18.9 miles, approx. 20 minutes

 

This Target store, midway between Detroit and Ann Arbor and one of two Target stores in the northwestern Wayne County suburb of Livonia, and the fourth we've covered on this blog, opened on July 25, 2007, as part of the demalling of Wonderland Mall into the power center known as Wonderland Village, replacing store T-352 (which would have been located on the other side of the adjacent Walmart Supercenter #2631 building), which opened on October 4, 1989 as a Wonderland Mall anchor and had survived the demolition of the rest of the mall.

 

Original plans called for this store to have been the first SuperTarget supercenter in the state of Michigan. A standard Target store ended up being built instead.

 

This store has only received two minor renovations in it's 13-year existence: a PFresh remodel and an innovation remodel.

 

As per all new Target stores of this time, this was built in the company’s usual “airport terminal” style building (term courtesy of l_dawg2000). What really makes this striking is the cool-looking bullseye pylon on the right.

Some more of the building itself is shown in this photo, as well as the Drive Up parking spaces, which were added around a year or two ago.

We're only in the entryway alcove and we already get our first glimpse of the P04 neon accents that continue to adorn the walls of this store.

Entering the store, the first thing we see immediately to my left is the cart storage area. Beyond that are the guest service counter (right) and the two-sectioned Target Cafe, which we will get a close look at later in this post.

I am unsure what this space originally was, but this small alcove on the opposite side of cart storage presently houses sportswear and gift registry.

Leaving the front of the store, we head straight into the clothing department. This is the only portion of the store with P17's gray walls, which confirms that this store has an innovation remodel. Unfortunately, this also meant that all the neon that would have been within the clothing department was ripped out.

The store's fitting room is located in the back right corner. P09 "boat" signage, which replaced P04 ones in the PFresh remodel, was left intact in the clothing department following the innovation remodel.

We now proceed down the main back actionway, where the electronics department is the first department we come across on my right. This is also where the neon resumes, and you will, in fact, be seeing a lot more of the neon throughout the rest of this post.

This photo is the first of the two close-up photos of half-bullseye neon strips that you'll be seeing in this post.

More of the electronics department is shown here as we move a bit further down the back actionway. We get a glimpse of the electronics counter, and that's the toy department to my left.

One of the store's price scanner poles, which feature some of the last remnants of the stretched P04 text in the store. Here's a link to a close-up and much clearer map of the store as seen on these poles.

The back left corner of the store, where seasonal is located. School supplies remained the main focus of the seasonal department at the time of my visit (September 12, 2020).

The store’s grocery department, the obvious result of the PFresh remodel.

 

Let's head to the center of the store for an additional look at the housewares departments. Shown here is the center horizontal actionway.

The store's CVS Pharmacy counter, as we make our way back to the front.

Looking down the main front actionway towards the checkouts...

...and back towards grocery.

Here's the second of the close-up photos of half-bullseye neon strips.

 

As standard for PFresh remodels, a small, wide produce aisle is located near the front. In this case, it's located near the front left corner.

 

A small part of the healthcare department next to the CVS Pharmacy counter. Notice the half-bullseye neon strip that's partially covered by a wall picture product showcase.

From within the checkouts, here's a closer look at the two-sectioned Target Cafe. This Target Cafe is mirrored from the Woodhaven store's Target Cafe, with the Pizza Hut Express counter on my right.

A close-up photo of the Pizza Hut Express counter. It was a little busy when I visited, but not as busy as the Starbucks counter.

Speaking of which, here's the Starbucks counter to conclude this tour of the Wonderland Village Target.

Despite recently reaching 13 years of age and a couple of renovations, I think this store is still fairly modern, both inside and out. For me, it sure felt nice to see real Target neon in person once again. The P04 neon, in particular..."a classic for sure" as BatteryMill puts it.

Until next time, whenever I write another post...